Services – Avokvdo

Strategy as a Service

Through our Strategy as a Service (SaaS) model, we leverage cutting-edge tools and technologies to enhance efficiency, improve decision-making, and deliver highly personalized and effective marketing campaigns. By combining digital analytics, automation, and strategic expertise, we help startups optimize operations, make informed decisions, and achieve their growth objectives in the dynamic African market.

Supercharging African startup growth

Tailored support and resources to navigate challenges and seize opportunities.

Strategy, simplified

Everything you need to launch your startup

Avokvdo can help you develop and implement.

Business Strategy

Business Design

Reimagining fundamental aspects of your startup - products, services, processes - to enhance performance and create new value.

Cultural Strategy

Leveraging cultural insights and trends to inform brand positioning and communication strategies for maximum impact.

Strategic Visioning

Crafting a clear and compelling vision for the future of your startup, setting ambitious goals, and outlining broad strategies to achieve them.

Growth Strategy

The blueprint for scaling operations and increasing market influence to drive business expansion.

Business Strategy

Devising a comprehensive approach to achieve long-term objectives and gain competitive advantage, including decisions about markets.

Platform Strategy

Creating and optimizing ecosystems to facilitate interactions and transactions, driving value creation and market dominance.

Marketing & Communication Planning

Consumer Experience

Understanding customer behaviour and perceptions to enhance their interaction with the product or service.

Market Penetration Strategy

Planning tactics to enter and establish a foothold in a specific market segment or geographic area.

Channel Strategy

Determining the most effective sales channels and tactics for reaching and converting potential customers.

Audience Analysis

Identifying and understanding the specific demographics, behaviours, and preferences of the ideal customers for your startup's offerings.

Communication Strategy

Crafting a cohesive approach for conveying brand messages and values to the target audience through various channels.

Digital Strategy

Utilizing online platforms and tools to reach, engage, and convert prospects into customers effectively.

B2B and B2C Marketing Strategy

Developing tailored approaches to reach and engage either business clients (B2B) or individual consumers (B2C) effectively.

Go-To-Market (GTM) Strategy

Creating a roadmap for launching products or services into the market, including pricing, distribution, and promotional strategies.

Brand Transformation

Brand Audit and Assessment

Evaluating the current state of the brand's identity, perception, and performance to identify strengths, weaknesses, and opportunities for improvement.

Employee Branding

Fostering a positive startup culture and high levels of employee satisfaction and commitment to enhance productivity, innovation, and customer experiences.

Brand Strategy Development

Crafting a strategic framework to guide the brand's positioning, messaging, and differentiation in the market, aligning with business objectives and target audience preferences.

Brand Monitoring and Evolution

Continuously tracking and assessing brand performance and perception to adapt strategies and tactics proactively in response to market dynamics and stakeholder feedback.

Architecture and Portfolio Strategy

Structuring and managing the brand's product or service offerings to optimize coherence, relevance, and scalability within the market.

Product and Services Marketing

Research and Analysis

Conducting in-depth market research and data analysis to gain insights into consumer behaviours, preferences, and market trends to inform strategic decision-making.

Services Design & Marketing

Designing and promoting service offerings to meet the needs and expectations of target customers effectively, ensuring a seamless and satisfying experience.

Product Positioning and Differentiation

Defining the unique value proposition and positioning of the brand's products or services to stand out from competitors and resonate with target customers.

Product Launch Planning

Planning and executing comprehensive strategies to successfully introduce new products or services to the market, generating excitement, awareness, and demand.

Pricing Strategy

Developing pricing models and strategies that maximize profitability while remaining competitive and aligned with perceived value and market dynamics.